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Marketing writing for industry.
Trade Articles o Product Launches o Case Studies
Data Sheets o Web Copy o News Releases |
Project:
Brochure and Tech Specs
Purpose:
Product launch of a new system for early detection of thunderstorms
Industry:
Meteorology
Audience: Meteorologists
with meteorology agencies, aviation authorities, and weather-critical
operations
Concept and
content: Nancy Roth
Graphic
design: Cirrus Visual
o Sample
Brochure 1 (PDF 0.5mb)
o Sample Tech
Specs 1-5 (PDF 0.5mb)
Project:
Online Education Series
Purpose:
Increase educational outreach to customers.
Industry:
Green Industry
Audience: Architects,
landscape architects, and irrigation designers
Content: Nancy Roth
Graphic
design: Michael Blume Design
Note: Nancy
Roth managed all aspects of this five-part webinar series, including development
and presentation of one webinar, Introduction to LEED.
o Sample
Webinar Series 1 (PDF 0.3mb)
Project:
Brochure
Purpose:
Educate prospective customers about lightning strike reports used to verify
insurance claims.
Industry:
Insurance
Audience: Insurance
adjusters and investigators
Concept and content: Nancy Roth
Graphic
design: Cirrus Visual
o Sample Brochure 2 (PDF 0.5mb)
Project: Ad
Purpose: Promote commercially available GPS augmentation system for mines.
Industry: Mining
Audience: Mine managers
Concept and content: Nancy Roth
Graphic
design: Cirrus Visual
o Sample Ad 1 (PDF 0.2mb)
Project:
News Releases
Purpose: Announce new strategic partnerships
Industry:
Mining
Audience: Trade
media
Content: Nancy
Roth
o Sample News
Release 1 (PDF 0.2mb)
o Sample News
Release 2 (PDF 1mb)
Project:
Product Articles
Purpose: Publish a series of articles showcasing
customer selection and use of client’s products in unique, significant, and
non-traditional applications.
Industry:
Laboratories/Controlled Environments
Audience: Laboratory
managers
Content: Nancy Roth
Graphic
design: Sampo Korkeila
o Please
request samples of product articles ghostwritten by Nancy Roth: