Marketing writing for industry.
Trade Articles  o  Product Launches  o  Case Studies
 
Data Sheets  Web Copy  o  News Releases
Work samples.

Project: Brochure and Tech Specs
Purpose: Product launch of a new system for early detection of thunderstorms
Industry: Meteorology
Audience: Meteorologists with meteorology agencies, aviation authorities, and weather-critical operations
Concept and content: Nancy Roth
Graphic design: Cirrus Visual
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Sample Brochure 1 (PDF 0.5mb)
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Sample Tech Specs 1-5 (PDF 0.5mb)


Project: Online Education Series
Purpose:
Increase educational outreach to customers.
Industry: Green Industry
Audience: Architects, landscape architects, and irrigation designers
Content: Nancy Roth
Graphic design: Michael Blume Design
Note: Nancy Roth managed all aspects of this five-part webinar series, including development and presentation of one webinar, Introduction to LEED.
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Sample Webinar Series 1 (PDF 0.3mb)


Project: Brochure
Purpose: Educate prospective customers about lightning strike reports used to verify insurance claims.
Industry: Insurance
Audience: Insurance adjusters and investigators
Concept and content: Nancy Roth
Graphic design: Cirrus Visual
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Sample Brochure 2 (PDF 0.5mb)


Project: Ad
Purpose: Promote commercially available GPS augmentation system for mines.
Industry: Mining
Audience: Mine managers
Concept and content: Nancy Roth
Graphic design: Cirrus Visual
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Sample Ad 1 (PDF 0.2mb)




Project: News Releases
Purpose: Announce new strategic partnerships
Industry: Mining
Audience: Trade media
Content: Nancy Roth
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Sample News Release 1 (PDF 0.2mb)
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Sample News Release 2 (PDF 1mb)



Project: Product Articles
Purpose: Publish a series of articles showcasing customer selection and use of client’s products in unique, significant, and non-traditional applications.
Industry: Laboratories/Controlled Environments
Audience: Laboratory managers
Content: Nancy Roth
Graphic design: Sampo Korkeila
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