Professional Background

Mining
Novariant Communications Manager  o  Led marketing communications for the Mining Division of Novariant, which develops and manufactures machine guidance and control systems and precision GPS systems used in farming and mining operations worldwide. Managed marcom plan and budget, webinars, new product marketing launch, marketing collateral, international advertising, international exhibitions, press conferences, and reseller agreements.

Green Industry
Rain Bird Channel Relations Manager  o  Developed and implemented strategic marketing communications plans for three customer segments – specifiers, distributors, public agencies – in the company’s Commercial Division. Managed the company’s 240-page product catalog, national print ad strategy for four divisions, online customer education programs, Dodge Reports lead service, distributor buying and rebate programs, share of customer program, e-newsletters, national exhibitions, contact databases, literature management, and a student scholarship program.

Meteorology
Vaisala Marketing Manager  o  Responsible for strategic marketing communications for six customer segments of the Thunderstorm Business Unit: meteorology, aviation, defense, insurance, forestry, and mission-critical facilities, for Vaisala, the global leader in environmental and industrial measurement technology, products, and data services. Produced all content for the business unit’s web pages, marketing launch of new products, international public and media relations, bi-annual international scientific conference, and numerous exhibitions.

Real Estate
Grubb & Ellis Research/Marketing Manager  o  Published quarterly marketing reports on the commercial building inventory and multimedia marketing campaigns for high-profile properties for the Tucson office of this leading international, full-service commercial real estate brokerage.

Education
o  MBA, University of Phoenix
o  BA, Economics, The University of Arizona

Affiliations
o  Arizona Technology Council - Ambassador's Committee for Tucson Region
o  Tucson Section of Society for Mining, Metallurgy, & Exploration - Public Relations Chair & Webmaster
o  Tucson Chapter of the American Marketing Association - Past President. Honored with the Gary Ferguson Award for significant contributions to the organization.